Unconventional Advertising Agency | Business Ideas

Even though companies have reduces their promotional budgets, this is the perfect time to promote your business because in crisis periods, the best way to get out of it is marketing.

Unconventional ads can cost less than traditional ones and could have a bigger impact due to the fact that nobody done it before. Usually, the clients want to stand out in an unusual way, so to speak,

In a very good business idea because it forces you to think outside the box, to find new ways to promote different businesses, products or services. The best asset of your advertising company will be the employees, they will have the brilliant ideas that will help your company evolve.

I think that companies will start using unconventional ways to promote their businesses because they know that their consumers want something new.

You can put ads on toilet seats, in elevators, you can write on the sky, you can do whatever you want, you can advertise in places where no one has the courage to do it, BE DIFFERENT

Source of picture : www.finioglasi.si

Read more...

4 Golden rules to respect when you make a commercial

I have tried to point out some of the mistakes that some people tend to do when they are trying to make their first advertisement for their small business.



1. Don’t use you face – Don’t use your picture to promote the business, we know that you are a very important person, but let de advertising agency to find a model.


2. Don’t use pets - try to concentrate on the advantages that your product brings to the customer, don’t concentrate on what kind of dog appears in your commercial, Lets say that you are advertising in roof tiles, you want to use a pet for what? They are nice, but they don sell roof tiles (if you know what I mean)


3. Don’t try to copy other, and especially your competitors. Don’t make similar ads. The customer would not distinguish you from your competitors unless you come up with something new and innovative.

4. Don’t put your ad everywhere; you will spend your money for nothing. Try to understand that not everyone is interesting in your product, so instead of throwing money away, try to advertise in places where your future customers are. Let’s continue with the example of roof tiles. For that kind of product you should advertise in DIY stores or specialized magazines.

Read more...

A low-cost selling strategy

Telemarketing was a very good strategy to sell products from big and small companies as well. But this was 15 years ago. Even thought there are not as effective as they used to be telemarketing agents can bring you nice profits. The phone bills will be a small amount to pay when you will have high profits.


I will give some advices regarding telemarketing strategies and methods:



1) Don`t try to sell products over 1000 $, they will be practically impossible to sell, try products under 200 $

2) Try to simple products that the costumer could understand the description over the phone, complex products are not likely to be sold

3) Using telemarketing you can study the market and the trend, you can anticipate the trend and come up with new products that will satisfy your customers

4) Telemarketing will not work if it is your only product for your marketing campaign, try combining it with other marketing techniques

Read more...

How to sell

Try not to sell the product, try to sell the experience, the feeling. The item is just a pretext; you sell the experience to your client. If you are a Bentley dealer, you don`t sell a car, you sell the sensation of luxury. Let`s take another example: People who get sophisticated phones, but they have nothing to do with all those features, they just want to seem important and busy. You don` buy a Rolex because it`s a very good watch, you buy one because you want to show the whole world that you are rich.



You should be asking yourself two questions before you sell something:


1) What am I selling?
2) Why would anyone buy my product?


The great psychologist Abraham Maslow made a pyramid of 5 needs that people should be satisfied with.

1. Physiological needs – food , water
2. Security needs – a job, medical insurance
3. Social needs – friend, co-workers
4. Ego needs – respect, responsibility
5. Self accomplished needs – achieving in life

For a sell to take place a certain need from the Maslow pyramid should be satisfied, and before you make you offer it is very important to understand what kind of need motivates the client to buy.

Read more...

A picture is worth more than 1000 words

Today I decided to talk about the importance of images in the daily commercials. Images not only bring a design contribution to commercials, but it also brings a much important thing, credibility.


You should be very careful when you choose the picture, don’t put a random picture, and put one that your future customer will identify with.

A could recommend you some options that you have:


1. Put a picture with the product you are trying to sell. In the customer mind will form the idea that the product really exists.


2. Put a picture with the qualities of the product - You should publish a picture in witch your product shoes some qualities, qualities that your competition doesn’t have.

And as a last advice, I will suggest you should leave it on the hands of professionals to make the design of the commercial, you did your part in choosing the picture.

Read more...

How to get free publicity

Newspapers are always looking for hot new subjects or subjects with what they can fill their pages. They are looking for new products or services that are on the market, so if your company has a new product, you only have to send a press release to newspapers. There are big chances that they will publish an article about you.


Editors get a lot of requests daily from companies that want an article published about them, so the competition in very stiff. Here are some rules you should follow for your press release to be in pole position:


1. Make sure that your article has a lot of pictures with the product and what is the product good for, remember, a picture makes more than 1000 words.


2. Send your article to the magazines that your customers are likely to read. It’s very important that your future customers to learn about your product and to make them want it.


3. The article should de written by a person who has some experience with the press and has knowledge about how it should be written. Also he / she has to know about the product, to point out its best functions.


4. Insist on the qualities of the product. Try to point out as much good things as you can, and how it can improve our lifestyle, remember, people like to hear that.


With all that said, I wish you good luck!

Read more...