How to sell

Try not to sell the product, try to sell the experience, the feeling. The item is just a pretext; you sell the experience to your client. If you are a Bentley dealer, you don`t sell a car, you sell the sensation of luxury. Let`s take another example: People who get sophisticated phones, but they have nothing to do with all those features, they just want to seem important and busy. You don` buy a Rolex because it`s a very good watch, you buy one because you want to show the whole world that you are rich.



You should be asking yourself two questions before you sell something:


1) What am I selling?
2) Why would anyone buy my product?


The great psychologist Abraham Maslow made a pyramid of 5 needs that people should be satisfied with.

1. Physiological needs – food , water
2. Security needs – a job, medical insurance
3. Social needs – friend, co-workers
4. Ego needs – respect, responsibility
5. Self accomplished needs – achieving in life

For a sell to take place a certain need from the Maslow pyramid should be satisfied, and before you make you offer it is very important to understand what kind of need motivates the client to buy.